The brand Yahsir Waheed, established in 1998, is the pioneer of the “designer” lawn concept in Pakistan. An innovative idea, translated creatively, into unstitched fashion fabric aka lawn for summers, sold exclusively at exhibitions in Karachi & Islamabad, and through the YWL outlet in Lahore. Creating a legacy over the last 20 years of a brand name known for its creative and vibrant designs, experimenting with market trends yet not loosing its brand philosophy. Therefore YWL has established itself as the most sought after lawn every Pakistani women must have as part of her summer wardrobe.
The brand philosophy has always been elegance and style, traditional and classic. We at YWL acknowledge the need to be constantly stimulated to be inspired, so that whatever we create continues to be a timeless classic because the YWL woman creates her own style with our luxurious fabric.
WE at YWL believe that, WOMEN have an inner strength, an indomitable spirit, which needs to be encouraged, supported and celebrated in whatever she chooses to do because it’s her right to choose! Therefore our clothes do not wear her, she wears YWL!