About Us

Established in 1998 as Yahsir Waheed, and reintroduced as Kokum in 2020, our brand has been at the forefront of innovation in Pakistan’s fashion landscape. As pioneers of the “designer lawn” concept prints and embroidery, we transformed unstitched summer fabric into a medium of creative expression, where art meets tradition and style meets individuality.

For over 27 years, Kokum has built a legacy defined by originality, craftsmanship, and an enduring commitment to elegance. Our collections reflect a deep appreciation for color, pattern, and style inspired by cultural heritage yet attuned to contemporary sensibilities. Each design embodies the Kokum philosophy: to remain timeless, sophisticated, and effortlessly stylish.

At Kokum, we celebrate the spirit of women, their strength, resilience, and right to express themselves freely. We believe that clothing should empower, not define. The Kokum woman creates her own style; she wears her confidence with grace.

Because at Kokum, our clothes don’t wear her; she wears Kokum!